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The newsletter benchmarks you should be aiming for

What should your open rate, CTR, Unsub rate, CPA, and other metrics be?

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A blog post is a very long and complex search query to find fascinating people

... and make them route interesting stuff to your inbox.

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Why informally written emails work better

Some hard data.

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Tactics for writing in public

Written from the perspective of a web developer, but this post offers plenty of sound advice from Julia Evans. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on

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Out-random the AI

Make what you will make and be fully human.

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The best piece of advice I ever got about newsletters

20+ newsletter-ers offer their favorite piece of newsletter advice.

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A portal to random Substacks

A tool to stumble through email hyperspace.

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Writing, riffs & relationships

Conversation is the unit of content.

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How the biggest newsletters use social media to grow

Apparently Twitter and LinkedIn still work (for some people).

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Creative success is a numbers game

Don't overlook the mathematical edge that powers creative breakthrough.