Content
Blog post vs. email — the death match
How to navigate the relationship between the two.
Write the emails you want to see in the world
Not the ones you *think* other people will want to see.
Zero-click content
Amanda Natividad on how to beat the platforms at their own game
On the importance of taste – and how to acquire it
“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Everything is an essay.
“When solving for consistency, of both quality and quantity [of your newsletter], your best friend is the humble essay.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a thoughtful blog
Share what you've struggled with
Though technically about blogging, if replace the word “blog” with “email newsletter,” this is solid advice for developing a content strategy that focuses on being helpful and creating value for others. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve &
Stock & flow in newsletters
“Flow is the feed [...] Stock is the durable stuff [that] spreads slowly but surely, building fans over time.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a 2019 blog post from
Less homework! More fun!
“A word of advice for publishing a newsletter, blog post, novel, or literally anything: keep it short and keep it sweet.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from Robin Rendle
How Austin Kleon assembles his weekly newsletter
"I don’t send out a list of 10 things I think my readers would find interesting. I send out a list of 10 things I find interesting that I think my readers would find interesting, too." Read This is curated by Stephen Knezovich. Each issue shares resources
What's the point of content?
The point of content is to create a connection ... but with whom? Read This is curated by Stephen Knezovich.