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Creating Value

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A branding exercise

Seth Godin on the crucial differences between brand and branding.

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How to talk about your creative work at a party

How to handle this necessary—and often difficult—task.

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Instability

Robin Rendle on the demise of web search.

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Influencers aren’t getting famous like they used to

Glamour magazine on how people aren't blowing up online anymore.

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The new alt media and the future of publishing

Anil Dash celebrates the initial flourishing of an important new wave of media.

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The case for learning in public

Anne-Laure Le Cunff on how learning in public can increase your productivity and creativity.

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We need to rewild the internet

The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.

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Author platform is not a requirement to sell your book

“Platform should not be conflated with ‘social media following’ or self-promotion.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the always insightful Jane Friedman who is responding to a garbage article

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A simple antidote to a corporatized, unfeeling, profit-maximizing world

“Care more than you need to, more often than expected, more completely than the other guy.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue features evergreen advice from Seth Godin.

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Why most paid newsletters fail

"Almost nobody wants 'more' — even of a newsletter they love." Read This is curated by Stephen Knezovich.