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Launching

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Email marketing 101 for authors

An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).

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The Internet needs to change

“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers

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Substack is both great and terrible for authors

“Here’s what concerns me: the value of a straightforward, free email newsletter is getting overshadowed.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an excellent blog post by the always-excellent

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Don’t call it a newsletter

“The first step to an excellent newsletter: Stop calling it that.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an interview conducted by MailChimp (!) and published on Medium (?) with the very

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Two things to know before launching your newsletter

“At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue,

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Want to start a newsletter? Read this first

“You shouldn’t start a newsletter without thinking deeply about what you’re trying to accomplish, who you’re trying to reach and, above all, why a newsletter is the best vehicle for your goals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help

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Pop-up newsletters are the greatest newsletters

“There’s something powerful about knowing an end exists — for both writer and reader.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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Why you should have a newsletter

"The reasons are the same now as they were years ago: a newsletter list gives you direct access to the people most likely to support your work." Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their

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A new brand of unsubscribe

“As always, beware of ‘free’ services.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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Creating a fully customised, weekly newsletter

Dense Discovery provides an updated summary of all the tools they use and how they connect them to create their weekly newsletter, including their membership and sponsorship programs. Read This is curated by Stephen Knezovich.