A one-sentence, one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
100 days of showing up
A quick humble brag (and link roundup).
Blog post vs. email — the death match
How to navigate the relationship between the two.
Just do the thing
Oliver Burkeman with the ultimate productivity hack.
The 80 best single-operator newsletters on the internet
According to InsideHook.
The problem with newsletter advice
There are no rules, dude.
Write the emails you want to see in the world
Not the ones you *think* other people will want to see.
25 rules for running a great newsletter
Dan Oshinsky at Inbox Collective offers some rules to keep in mind when newsletter-ing.
How to build a successful referral program for your newsletter
Beehiiv's take on turning your subscribers into a growth channel.
The self-motivation toolkit
Anne-Laure Le Cunff offers three research-backed ingredients to build intrinsic motivation.
Maybe you don't need more subscribers
Seth Wekheiser on why the strategy of “just posting” ain’t working (and how to do it better).
Zero-click content
Amanda Natividad on how to beat the platforms at their own game
Do it for the sake of it
Billy Oppenheimer on a strange but true paradox of success.
Borrow everything I know about growing a newsletter
Lucy Werner's takeaways from growing to 300+ paid subscribers in six months on Substack.
Nobody knows you exist. Now what?
Justin Welsh on what effective self-promotion looks like.
The craft of how you share
Dan Blank offers three actions to change how you view marketing what you write and create.
Bottom of the funnel
It’s not the bottom of the funnel. It’s the foundation for your future.
We need to rewild the internet
The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.
Death of the follower & the future of creativity on the web
A SXSW talk that is both soul-crushing and inspiring.
Promote your creative work without feeling sleazy
Jessica Abel on how to properly grow your audience.
I hope this email finds you
Generative text bot or poetry?
Embrace the weird
Matthew Haughey over at A Whole Lotta Nothing on just going for it.
Seven marketing sins
Seth Godin on marketing-related human failings.
Email marketing 101 for authors
An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).
50 lessons learned from writing 50 newsletters
Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.
The post-platform internet
Thoughts on the state of the internet via Kyle Chayka, author of Filterworld: How Algorithms Flattened Culture.
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