Audience
A branding exercise
Seth Godin on the crucial differences between brand and branding.
Marketing with a heart
Kai Brach on the importance of resonance over reach.
I used to run a popular newsletter. Then things started getting weird.
The intimacy and vulnerability of email gave Sonia Weiser's readers the wrong idea—and they expected her to be everything for them.
Bottom of the funnel
It’s not the bottom of the funnel. It’s the foundation for your future.
Death of the follower & the future of creativity on the web
A SXSW talk that is both soul-crushing and inspiring.
Promote your creative work without feeling sleazy
Jessica Abel on how to properly grow your audience.
Find your ideal audience
“When the description of your writing is: ‘Oh, it can be for anyone,’ that means you have nowhere to start to find the people most likely to love your writing.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow
How to get your first 100 signups
“Tell everyone.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to Substack's official guide to growing your list and includes small pieces of advice from writers who've had
Knowing what to say to your readers
“Who you want to reach is not a vague demographic ... it is a real person.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post over at Dan Blank'
You can't own your audience - but you can own an idea in their minds
“Get off the content hamster wheel [and] compete on the impact of your ideas, not the volume of your content.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.