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Style is an algorithm

No one is original anymore, not even you.

Stephen Knezovich

This Vox article is a bit of a longer read–and it's not really about newsletters or audience building–but it's a fascinating look at why we both love and hate the algorithm:

“It’s not like I don’t like Netflix shows or Spotify playlists. Like cigarettes or McDonald’s, they were designed for me to like them, so of course I like them. It’s just that I don’t always like that I like them.”

It's also a good reminder of why curators (and editors) are necessary.


Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an article written by Kyle Chayka.
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