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Stephen Knezovich

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A short hiatus

Read This is taking a short break.

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The problem with most newsletters

... including Substacks.

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The world's largest search engine doesn't want you to search

Why is Google abandoning its core mission?

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The secret to word of mouth

... and spreading your work and ideas.

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How to hype yourself

100+ tactics.

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The Law of Shitty Click-Throughs

Why certain marketing tactics perform worse over time.

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How to professionally say

A guide for your daily "professional" interactions.

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How to find interesting people on Substack

You're not a computer, so stop begging the algorithm to do this for you.

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Talk about your writing in a way that attracts readers

Learn how to describe your work so it sparks interest and connection.

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A creative person’s guide to thoughtful promotion

Where to focus and how to be heard.