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Stephen Knezovich

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Be brave or be stupid

Philip Roth (and Steven Pressfield) on how to begin.

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Rethinking the unbearable weight of self-promotion

Yancey Strickler recalls some wisdom from Tyler, the Creator.

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Growing your readership

A strategic how-to from Substack.

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The four newsletter growth quadrants

A strategic how-to from Inbox Collective.

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A branding exercise

Seth Godin on the crucial differences between brand and branding.

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Good sign-offs

100+ ways to tell someone goodbye (and end an email).

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How to talk about your creative work at a party

How to handle this necessary—and often difficult—task.

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The platform authors need now (that isn’t social media)

Allison K Williams on the secret to building a true bookselling platform.

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Marketing with a heart

Kai Brach on the importance of resonance over reach.

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Curiosity and consistency

Anne-Laure Le Cunff shares some thoughts on growing a newsletter.