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Platforms

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What the heck is a personal brand in 2025?

Do any of us really know what that means anymore?

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Why you're struggling with your marketing

Four reasons promoting your work may be hard for you.

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Social media is a trap

Profile or persona?

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So You Want to Escape the Algorithm

On algorithmic anxiety and what to do about it.

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Resisting algorithmic comfort

Don't let machines or the crowd decide your world.

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Build an offline community

... and make social media companies sad.

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Here's what the fight for your attention really looks like

Shifting joy into competition

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Are Social Media Platforms the Next Dying Malls?

It was cool to hang out at the mall—until it wasn't.

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Death by a thousand substacks

If you’re not a breadwinner, you’re the yeast.

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For the love of god, make your own website

The internet sucks now--but it doesn't have to.