Blog
The art of the newsletter
How to write something you’d want to read.
The audience effect
Why we change when others are watching.
To be creative, practice
Turns out athletes and artists have a lot in common.
41 tools that might make your newsletter better
... and what each is good for.
The compound interest of small ideas
Many small ideas are worth more than one big one.
The kind of content marketing that actually works in 2025
Marketing isn't simple. But understanding it can be.
A video for every creative person ever
Or: How to draw a cat in 17 steps.
Value creation
... and scarcity.
What if you gave up social media?
On ignoring the online drama, algorithms, and AI to find an authentic path forward.
There is only one hack
Do it for a decade.