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The two types of value

Or: Why we struggle to explain ourselves to others.

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The audience shortcut

How the right people paying attentionchanges everything.

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Five email newsletter must-haves in 2025

Understanding this key difference.

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Algorithmic vs. non-algorithmic marketing

Understanding this key difference.

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What if you couldn't reach anyone new?

Growth vs. Retention.

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Acceptable artistic compromises?

Thoughts on compromising your art to satisfy the platforms' desires.

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Make something heavy

We're creating more than ever, but it weighs nothing.

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Build a labyrinth, not a funnel

Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.

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Everything I know about self-publishing

Kevin Kelly shares his experience.

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The defense against slop and brainrot

What one writer is doing prevent himself from stagnating and rotting.