Blog
Abnormal hobbies (that don’t scale)
Is it possible to normalize doing useless things just for ourselves?
The two types of value
Or: Why we struggle to explain ourselves to others.
Five email newsletter must-haves in 2025
Understanding this key difference.
What if you couldn't reach anyone new?
Growth vs. Retention.
Acceptable artistic compromises?
Thoughts on compromising your art to satisfy the platforms' desires.
Make something heavy
We're creating more than ever, but it weighs nothing.
Build a labyrinth, not a funnel
Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.
Everything I know about self-publishing
Kevin Kelly shares his experience.