Build a labyrinth, not a funnel
Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.
“When you create something that isn’t a lead magnet, an SEO-optimized blog post, an attention-grabbing email title, or a highly sharable, digestible social post — you’re made to feel like you’re wasting your time. Under the logic of a marketing funnel, any creativity that does not lead to profit seems inefficient and anxiety-provoking, at best. At worst, in your most existential moments, it feels totally meaningless.”
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Read This Newsletter
Join the newsletter to receive the latest updates in your inbox.