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Do the human work

The trick to getting people to show up.

Stephen Knezovich
Seth Werkheiser on implementing a new practice of asking: Who could help me? And how?:

“Posting on social media is like buying a lottery ticket, because maybe it’ll pay off. But contacting the people who can directly help you? They either write you back, or they don’t – those are 50/50 odds, much better than gambling with an algorithm and hoping it just ‘works out.’”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post on Social Media Escape Club.
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