How “Know, Like, and Trust” became ensh*tified

On day trading attention.

5 Nov 2025

“Good marketing doesn’t seek attention; it seeks a small spark of recognition; it nurtures a connection between the wanter and the wanted. Attention may be the byproduct of good marketing, but it’s not its raison d’etre.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. Today's edition links to an article by Tara McMullin via What Works.

Connection