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The zero-click email strategy

Stephen Knezovich

“Write [your] newsletter in such a way that it’s completely digestible in its native, in-inbox format [and] the reader never has to click on any of the links … but it’s better if they do.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. I love this strategy articulated by Amanda Natividad over on the SparkToro blog.
Metrics

Stephen Knezovich

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25 ways to measure the success of your newsletter

“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful

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Avoiding false metrics

“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,