Make something heavy

We're creating more than ever, but it weighs nothing.

8 Sep 2025

“No matter how many you stack, Tweets and TikToks don’t add up to something heavy. They don’t solidify. At best, they’re a pile of snowflakes, intricate yet ephemeral. Beautiful while they’re here, gone before they hit the ground. [...] Heavy projects are the lifeblood of creative fulfillment — and creative longevity. And for now, no platform truly offers that kind of weight on its own. Platforms are built to amplify, not anchor.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. Today's edition is a post by Anu Atluru via Working Theory.

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