Persuasion is plural

Earn attention before you use it.A

7 Feb 2025

Christopher Butler with some good data—and even better advice—for reaching through the noise.

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

Connection Engagement

How “Know, Like, and Trust” became ensh*tified

On day trading attention.

21 Oct 2025

Paid Members Public

Many small ideas are worth more than one big one.

8 Oct 2025

Paid Members Public

The art (and science) of getting more replies to your newsletter.