Resonance over reach

Or: How to ladder down your message.

24 Sep 2025

Jay Acunzo shares the three aspects to clearly articulating your message (and value).

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

Messaging

The two types of value

Or: Why we struggle to explain ourselves to others.

11 Sep 2024

Paid Members Public

... and why is it so powerful?

23 Aug 2024

Paid Members Public

And start acting like an explorer.