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Content

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On being a creative in the age of content

How to navigate social media in ways that feel authentic, energizing, and meaningful.

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The Analog Web

On reclaiming the web’s lost humanity.

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Maybe your content isn't the problem

What to consider if your work isn't getting the attention it deserves.

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Searching outside the algorithm

More search, less feed.

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Stock & flow

A metaphor.

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Are we all converging into the same online persona?

On the global flatness of the internet.

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The AI-generated content factory: books edition

No thanks.

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Return to the blogs

... and just talk about shit you're into.

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Share your work with authority

What have you got to lose?

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A blog post is a very long and complex search query to find fascinating people

... and make them route interesting stuff to your inbox.