The audience shortcut

How the right people paying attentionchanges everything.

16 Sep 2025

“The recipe is simple: Build an audience, not a crowd. What’s the difference? A crowd is people paying attention to you. An audience is the right people paying attention to you. What matters is who they are, not how many.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a post by Nathan Barry.

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