The non-scientific, non-scammy way to grow your newsletter

There are no shortcuts to growth, but there are strategies to steadily grow.

6 Jun 2025

“Once a day, once a week, even once a month: Any schedule can work for your publication. Pick one and stick to it as much as possible. Don’t publish so frequently that you run out of things to say, nor so infrequently that readers forget who you are. You’ll lose some readers whenever you send an email; that’s normal. [...] Regardless, don’t let the fear of losing subscribers keep you from clicking Send. You’ll lose more readers the longer you wait, as folks will forget they’d subscribed to your list.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post by Matthew Guay over on the Buttondown blog.

Growth