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The two types of value

Or: Why we struggle to explain ourselves to others.

Stephen Knezovich
Jay Acunzo on the difference between discovered value and apparent value, and three distinct phases of clarifying each type to others.
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Creating Value

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Which kind of ‘enough’?

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Don't be the best. Be their favorite.

Jay Acunzo on being getter than the best.