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Write for someone

... and ignore everyone else.

Stephen Knezovich
Seth Godin with a very short reminder to know your readers.
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an post by the one and only Seth.
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Stephen Knezovich

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Which kind of ‘enough’?

Seth Godin draws a useful line between what we need and what we want when defining “enough.” Applying this to your email newsletter list, I encourage you to ask yourself: Do I really need more subscribers? Or would it be better to simply show up more fully for the readers

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Attention retention

... not attention attraction.

Members Public

The audience effect

Why we change when others are watching.