Skip to content

5 years of newsletter writing

Matt Rutherford offers lessons from five years and 250 attempts at newsletter-ing.

Stephen Knezovich
Matt Rutherford offers ten lessons he's learned from writing a weekly newsletter for the last five years. While all ten are on point, this one is perhaps the most overlooked:

“2. Simple workflows win. I've tried every productivity hack and fancy tool. The setup that survived? A Google Doc where I dump interesting links in a format ready to paste into Ghost. I keep a few weeks' worth of potential content so I can choose what fits the moment. Anything more complicated turns writing from joy into work.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Insight & Advice

Related Posts

Members Public

The defense against slop and brainrot

What one writer is doing prevent himself from stagnating and rotting.

Members Public

3 hot tips for writing a newsletter

... that people actually read.

Members Public

Why you should still build your raft of art in the sea of slop

Keep going.