Activation vs. persuasion

Should you hustle for new people or serve the ones who care?

27 May 2025

We often ask, “How do I get more email subscribers?” But a better question might be, “Does everyone on my list already know about my thing?” Seth Godin weighs in on chasing more people versus serving the ones you already have.

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Speaking of which, I'm hosting a webinar with Craft Talks this Saturday designed to help you build a platform and connect with your people. It's free.

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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