Blog
Just how personal is an email newsletter?
“Email is kind of like a living room. It’s a very personal space. You let in your friends, the coworkers you like, and a couple of brands you really trust — like this one.” - from a Nieman Lab profile of Dan Oshinsky shortly after he became the New Yorker&
Reach vs. Resonance
A good reminder that great marketing isn’t about who arrives ... it’s about who stays. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Little lessons from writing newsletters
Eight writers on how their writing skills evolved by writing a newsletter (via Catapult). Read This is curated by Stephen Knezovich.
Creating a fully customised, weekly newsletter
Dense Discovery provides an updated summary of all the tools they use and how they connect them to create their weekly newsletter, including their membership and sponsorship programs. Read This is curated by Stephen Knezovich.
Intensity vs Consistency
This short animated video is technically about business and leadership, but it's really about the small, repeated actions required to make a difference. Read This is curated by Stephen Knezovich.
Substack Turns On Its ‘Nazis Welcome!’ Sign
Uh oh. Read This is curated by Stephen Knezovich.
The email rules
"Email is not just a marketing tool; it's a connection tool." - from Eman Ismail's short Email Rules video series. Read This is curated by Stephen Knezovich.
Designing your content strategy
A "comprehensive and balanced guide to help you determine where to invest your time and effort in content creation." Read This is curated by Stephen Knezovich.
Advice for newsletter-ers
"A personal email newsletter ought to be divided into seasons, just like a TV show." Read This is curated by Stephen Knezovich.
Email checklist
#36: If I had to pay 42 cents to send this email, would I? Read This is curated by Stephen Knezovich.