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What I learned sending 1,000 weekly newsletters for 20 years

Plus: Dan Blank's reflections on Substack.

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Abnormal hobbies (that don’t scale)

Is it possible to normalize doing useless things just for ourselves?

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The two types of value

Or: Why we struggle to explain ourselves to others.

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The audience shortcut

How the right people paying attentionchanges everything.

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Five email newsletter must-haves in 2025

Understanding this key difference.

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Algorithmic vs. non-algorithmic marketing

Understanding this key difference.

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What if you couldn't reach anyone new?

Growth vs. Retention.

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Acceptable artistic compromises?

Thoughts on compromising your art to satisfy the platforms' desires.

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Make something heavy

We're creating more than ever, but it weighs nothing.

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Build a labyrinth, not a funnel

Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.