Blog
The rules for newsletter growth have changed
Here’s what works right now.
A spoonful of poison metrics
Medicine for creatives who’ve been crushed by the algorithm.
Let people find your website
On posting into the void.
Beware the Substack gloom loop
Reminder: When creating, please create consciously.
Attention retention
... not attention attraction.
Interest is everything
Stuck? Trust your own interest.
The decline of deviance
Where has all the weirdness gone?
The silent slump
What do you do when your email list stops growing?
What if it works out?
The science of strategic success.