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Bottom of the funnel

It’s not the bottom of the funnel. It’s the foundation for your future.

Stephen Knezovich

“By the time you get to 20 people (out of 1,000) who are ready to become committed fans, each of these people is worth fifty times as much effort as you’d put into getting one new stranger to be aware of what you do.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a good reminder from Seth Godin to value your best readers.

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