Style is an algorithm

This Vox article is a bit of a longer read–and it's not really about newsletters or audience building–but it's a fascinating look at why we both love and hate the algorithm:

“It’s not like I don’t like Netflix shows or Spotify playlists. Like cigarettes or McDonald’s, they were designed for me to like them, so of course I like them. It’s just that I don’t always like that I like them.”

It's also a good reminder of why curators (and editors) are necessary.