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Insight & Advice

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Five email newsletter must-haves in 2025

Understanding this key difference.

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Build a labyrinth, not a funnel

Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.

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Everything I know about self-publishing

Kevin Kelly shares his experience.

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The defense against slop and brainrot

What one writer is doing prevent himself from stagnating and rotting.

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3 hot tips for writing a newsletter

... that people actually read.

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5 years of newsletter writing

Matt Rutherford offers lessons from five years and 250 attempts at newsletter-ing.

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Why you should still build your raft of art in the sea of slop

Keep going.

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Staying curious is the most dangerous thing you can do

On the importance of keeping your curiosity alive.

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The 10 laws of great newsletters

Beyond best practices.

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Should I publish my newsletter to my blog?

Redundant or required.