Blog
25 ways to sign someone up for your newsletter
“Pop-ups are one of the most effective units for capturing email sign-ups ... but deployed incorrectly, they can also be one of the most annoying for readers.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This
Is email marketing dead?
“If you're building your audience on social media, you're building on rented land.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an eight-minute video by the excitable
TinyLetter, in memoriam
“The unassuming nature of an email — the modern form of correspondence — made it intimate [...] we have very few things that nurture that kind of writing on the internet.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email
The paradox of productivity
“Many efforts that ultimately lead to giant leaps in your creative work seem fantastically unproductive.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post by "ultralearner" Scott
40 one-sentence newsletter tips
#6: “You don’t need as many subscribers as you think to accomplish your goals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from Josh Spector and is chock-full of excellent advice.
The creative playground
Fun might be the secret to jumpstart our creativity ... but it might also be the secret to sustaining an email newsletter. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a fun
Substack is both great and terrible for authors
“Here’s what concerns me: the value of a straightforward, free email newsletter is getting overshadowed.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an excellent blog post by the always-excellent
Don’t call it a newsletter
“The first step to an excellent newsletter: Stop calling it that.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an interview conducted by MailChimp (!) and published on Medium (?) with the very
Knowing what to say to your readers
“Who you want to reach is not a vague demographic ... it is a real person.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post over at Dan Blank'
“When do we get to the marketing part?”
“If you wait until you’re done before you do the marketing, you’ve waited far too long.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a Seth Godin which might