You can't own your audience - but you can own an idea in their minds

6 Feb 2024

“Get off the content hamster wheel [and] compete on the impact of your ideas, not the volume of your content.”

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

Audience

A branding exercise

Seth Godin on the crucial differences between brand and branding.

16 Jul 2024

Paid Members Public

Kai Brach on the importance of resonance over reach.

11 Jun 2024

Paid Members Public

The intimacy and vulnerability of email gave Sonia Weiser's readers the wrong idea—and they expected her to be everything for them.