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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Embrace the weird

Matthew Haughey over at A Whole Lotta Nothing on just going for it.

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Seven marketing sins

Seth Godin on marketing-related human failings.

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Email marketing 101 for authors

An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).

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50 lessons learned from writing 50 newsletters

Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.

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The post-platform internet

Thoughts on the state of the internet via Kyle Chayka, author of Filterworld: How Algorithms Flattened Culture.

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On the importance of taste – and how to acquire it

“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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25 ways to measure the success of your newsletter

“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful

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Two underutilized email strategies

“Consistently delivering emails doesn't mean you need to consistently create emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a thought-provoking post by Jay Clouse over at Creator Science.

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Find your ideal audience

“When the description of your writing is: ‘Oh, it can be for anyone,’ that means you have nowhere to start to find the people most likely to love your writing.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow

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The Internet needs to change

“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers

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How to grow your newsletter audience

A guide from the former chief publicist for Substack. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post on Lulu Cheng Meservey's Substack Flack.

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Avoiding false metrics

“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,

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The 10 commandments of social media

“I refuse to believe LinkedIn wouldn’t be better if you had to pay to post made-up inspirational stories.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on

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Substack writers concerned as subscriptions ‘plummet’ due to follow feature

“This latest intervention is indicative of [Substack's] efforts to transition to a social media hub where they can sell ad space.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links

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On being a good newsletterer

“A person’s inbox is a sacred space: Don’t be an unsubscribe ding-dong, make it easy and obvious.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to insightful blog post

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Everything is an essay.

“When solving for consistency, of both quality and quantity [of your newsletter], your best friend is the humble essay.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a thoughtful blog

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Don’t think big!

“Big topics often lead to small results, small topics foster great results.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a wonderful little post by Ralph Ammer replete with custom-animated illustrations.

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On marketing broetry

“There isn’t a map you can follow for guaranteed marketing success [and] that’s what makes it so fun.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post

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The zero-click email strategy

“Write [your] newsletter in such a way that it’s completely digestible in its native, in-inbox format [and] the reader never has to click on any of the links … but it’s better if they do.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to

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How to grow a community from 0 to 2,000+ active alumni

“Communities are built one person at a time [...] Focus on initially adding value to a small group, and one day, you’ll have a lively community outsiders are eager to join.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve &

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Share what you've struggled with

Though technically about blogging, if replace the word “blog” with “email newsletter,” this is solid advice for developing a content strategy that focuses on being helpful and creating value for others. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve &

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11 things smart newsletters do to convert readers to supporters & customers

“When it comes to driving revenue, the little things matter—and it takes a lot of little things working together to make a difference ... so start small.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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How to get your first 100 signups

“Tell everyone.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to Substack's official guide to growing your list and includes small pieces of advice from writers who've had

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9 ways to make email the happiest place on earth

“One metric cannot possibly measure your success.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an older issue of Ann Handley's Total Annarchy newsletter and offers what I believe

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Every reader counts

“There is no ‘audience,’ there are only individuals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a useful mindset shift via Dan Blank's The Creative Shift Substack.