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Read This

Read This

Read This is a one-sentence, one-link, once-a-weekday email for writers who want to newsletter better.

Each issue links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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50 lessons learned from writing 50 newsletters

“33. People are busy—and their inbox is busier [...] Your newsletter should be a source of value, not a burden.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by

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The post-platform internet

“We’re all in search of something else, an Internet that comes after these platforms, without their stifling homogeneity and inescapable commodification of attention. [...] The most important thing to keep in mind as we decide which new platforms to invest our time and energy into is that we should be

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On the importance of taste – and how to acquire it

“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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25 ways to measure the success of your newsletter

“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful

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Two underutilized email strategies

“Consistently delivering emails doesn't mean you need to consistently create emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a thought-provoking post by Jay Clouse over at Creator Science.

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Find your ideal audience

“When the description of your writing is: ‘Oh, it can be for anyone,’ that means you have nowhere to start to find the people most likely to love your writing.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow

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The Internet needs to change

“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers

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How to grow your newsletter audience

A guide from the former chief publicist for Substack. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post on Lulu Cheng Meservey's Substack Flack.

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Avoiding false metrics

“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,

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The 10 commandments of social media

“I refuse to believe LinkedIn wouldn’t be better if you had to pay to post made-up inspirational stories.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on

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Substack writers concerned as subscriptions ‘plummet’ due to follow feature

“This latest intervention is indicative of [Substack's] efforts to transition to a social media hub where they can sell ad space.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links

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On being a good newsletterer

“A person’s inbox is a sacred space: Don’t be an unsubscribe ding-dong, make it easy and obvious.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to insightful blog post