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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Protect your ice cube

And get for-real work done.

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Make the work, share the work

Kening Zhu on the how to avoid overthinking your annual goals and intentions.

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The case for making art when the world is on fire

A short video.

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TikTok now tracks immigration status & gender identity

A public service announcement.

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Is Substack worth it?

What one writer learned after using it

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Author platform follows the work

... not the other way around.

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12 books on slow, intentional, and/or analog living

... and that might help you.

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Everyone knows

... that social media is bad.

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Which kind of ‘enough’?

Seth Godin draws a useful line between what we need and what we want when defining “enough.” Applying this to your email newsletter list, I encourage you to ask yourself: Do I really need more subscribers? Or would it be better to simply show up more fully for the readers

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Hide & seek

DW Winnicott on creativity.

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Newsletter better

The art and craft of sharing your work with others.

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Two rules for a better author newsletter

Interest is everything.

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Don't be the best. Be their favorite.

Jay Acunzo on being getter than the best.

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Beyond the machine

Creative agency in the AI landscape.

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You think you’re the addict, but you’re really the dealer

The smoker and tobacco farmer (of social media).

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14 books that shaped the way we think about newsletters

... and that might help you.

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Is there really a choice for independent writers in selecting a platform?

One writer seems to think so.

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The 100 connections challenge

How to change your life in 2026

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The rules for newsletter growth have changed

Here’s what works right now.

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A spoonful of poison metrics

Medicine for creatives who’ve been crushed by the algorithm.

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Let people find your website

On posting into the void.

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Beware the Substack gloom loop

Reminder: When creating, please create consciously.

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Attention retention

... not attention attraction.

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Interest is everything

Stuck? Trust your own interest.

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The decline of deviance

Where has all the weirdness gone?