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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Instagram is dead to us... so what's next for creatives?

Creative Boom revisits some alternative strategies to get attention.

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Three ways to start your next newsletter

Seth Wekheiser on Sharing, Stories, and Showing.

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On having more interesting ideas

Henrik Karlsson on how he goes about finding interesting things to write about.

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The case for learning in public

Anne-Laure Le Cunff on how learning in public can increase your productivity and creativity.

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Why so many newsletters aren’t worth the writer’s effort

The key reasons why Jane Friedman tells writers to stop sending their newsletter.

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100 days of showing up

A quick humble brag (and link roundup).

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Blog post vs. email — the death match

How to navigate the relationship between the two.

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Just do the thing

Oliver Burkeman with the ultimate productivity hack.

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The 80 best single-operator newsletters on the internet

According to InsideHook.

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The problem with newsletter advice

There are no rules, dude.

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Write the emails you want to see in the world

Not the ones you *think* other people will want to see.

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25 rules for running a great newsletter

Dan Oshinsky at Inbox Collective offers some rules to keep in mind when newsletter-ing.

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How to build a successful referral program for your newsletter

Beehiiv's take on turning your subscribers into a growth channel.

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The self-motivation toolkit

Anne-Laure Le Cunff offers three research-backed ingredients to build intrinsic motivation.

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Maybe you don't need more subscribers

Seth Wekheiser on why the strategy of “just posting” ain’t working (and how to do it better).

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Zero-click content

Amanda Natividad on how to beat the platforms at their own game

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Do it for the sake of it

Billy Oppenheimer on a strange but true paradox of success.

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Borrow everything I know about growing a newsletter

Lucy Werner's takeaways from growing to 300+ paid subscribers in six months on Substack.

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Nobody knows you exist. Now what?

Justin Welsh on what effective self-promotion looks like.

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The craft of how you share

Dan Blank offers three actions to change how you view marketing what you write and create.

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Bottom of the funnel

It’s not the bottom of the funnel. It’s the foundation for your future.

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We need to rewild the internet

The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.

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Death of the follower & the future of creativity on the web

A SXSW talk that is both soul-crushing and inspiring.

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Promote your creative work without feeling sleazy

Jessica Abel on how to properly grow your audience.

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I hope this email finds you

Generative text bot or poetry?