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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Everyone's lonely but no one can hang out

On small acts of gathering.

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Persuasion is plural

Earn attention before you use it.A

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How, when, and where to engage with your newsletter community

Six newsletter writers explain how they handle reader engagement.

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How to migrate your tweets to Bluesky

Cool tool alert.

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25 reasons to write online

And how to start a newsletter in 2025.

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The Analog Web

On reclaiming the web’s lost humanity.

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No one buys books

Everything we learned about the publishing industry from Penguin vs. DOJ.

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Maybe your content isn't the problem

What to consider if your work isn't getting the attention it deserves.

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What should writers do about social media?

On finding a sense of purpose and community this year.

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Searching outside the algorithm

More search, less feed.

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The internet as a creative practice

A curated list of quality newsletters with fewer than 1,000 subscribers.

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SmallStack

A curated list of quality newsletters with fewer than 1,000 subscribers.

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So You Want to Escape the Algorithm

On algorithmic anxiety and what to do about it.

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The internet isn’t for humans anymore

Bots use the internet more than we do.

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How I grew my Substack from zero to 40k annual income

... in just 12 months.

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How to design a newsletter readers love

... without any design experience.

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Grow your email list with the right people

An alternative approach to sharing your newsletter.

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Resisting algorithmic comfort

Don't let machines or the crowd decide your world.

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A case for sincerely trying in 2025

More thoughts on intentions.

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Your favorite newsletter’s favorite newsletters

A massively ambitious project by Caitlin Dewey.

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Stock & flow

A metaphor.

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12 of the most common newsletter mistakes

... and how to fix them.

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"How To Succeed On Substack"

Short answer: Publish.

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Build an offline community

... and make social media companies sad.

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Here's what the fight for your attention really looks like

Shifting joy into competition