A one-sentence, one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
25 rules for running a great newsletter
Dan Oshinsky at Inbox Collective offers some rules to keep in mind when newsletter-ing.
How to build a successful referral program for your newsletter
Beehiiv's take on turning your subscribers into a growth channel.
The self-motivation toolkit
Anne-Laure Le Cunff offers three research-backed ingredients to build intrinsic motivation.
Maybe you don't need more subscribers
Seth Wekheiser on why the strategy of “just posting” ain’t working (and how to do it better).
Zero-click content
Amanda Natividad on how to beat the platforms at their own game
Do it for the sake of it
Billy Oppenheimer on a strange but true paradox of success.
Borrow everything I know about growing a newsletter
Lucy Werner's takeaways from growing to 300+ paid subscribers in six months on Substack.
Nobody knows you exist. Now what?
Justin Welsh on what effective self-promotion looks like.
The craft of how you share
Dan Blank offers three actions to change how you view marketing what you write and create.
Bottom of the funnel
It’s not the bottom of the funnel. It’s the foundation for your future.
We need to rewild the internet
The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.
Death of the follower & the future of creativity on the web
A SXSW talk that is both soul-crushing and inspiring.
Promote your creative work without feeling sleazy
Jessica Abel on how to properly grow your audience.
I hope this email finds you
Generative text bot or poetry?
Embrace the weird
Matthew Haughey over at A Whole Lotta Nothing on just going for it.
Seven marketing sins
Seth Godin on marketing-related human failings.
Email marketing 101 for authors
An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).
50 lessons learned from writing 50 newsletters
Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.
The post-platform internet
Thoughts on the state of the internet via Kyle Chayka, author of Filterworld: How Algorithms Flattened Culture.
On the importance of taste – and how to acquire it
“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
25 ways to measure the success of your newsletter
“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful
Two underutilized email strategies
“Consistently delivering emails doesn't mean you need to consistently create emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a thought-provoking post by Jay Clouse over at Creator Science.
Find your ideal audience
“When the description of your writing is: ‘Oh, it can be for anyone,’ that means you have nowhere to start to find the people most likely to love your writing.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow
The Internet needs to change
“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers
How to grow your newsletter audience
A guide from the former chief publicist for Substack. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post on Lulu Cheng Meservey's Substack Flack.
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